Lidl in the UK Market Essay Example | Topics and Well Written Essays - 3250 words

Lidl in the UK trade - Essay ExampleIt has presently 500 stores in the UK with a turnover of 44 billion Euros.imputable to the recession of 2007-2010 Lidl has gained a lot of foothold in 2010.Due to the credit crunch available in the mart because of recession, people look to reduce their budgets in the food and household items. This is where Lidl comes in. It provides quality products to the customer at very low prices and has been able to give a challenge to established retailer stores in the UK such as Tesco. Lidl has gained its reputation as a no-frills supermarket ( others in this category are Aldi & Netto) that sell food, drink, and non-food products at exceedingly low prices but no extras are offered to the customers at a Lidl store. They do not provide make up free carrier bags. No help is provided to pack your shopping and its stores are marked by the absence seizure of any service counters. The success of Lidl has been primarily based because of the reason that it provid ed value for money to the people in the times of recession. This document analyzes the Lidl stores from the point of view of services marketingAlong with the four traditional Ps that are associated with regular marketing Product, Place, Price, Promotion three other Ps are essential features for a services product which consists of People, Physical evidence, and process. (Donnelly, 1981)Many researchers are of the view that the basics of marketing like the sine qua non to have a well-defined marketing strategy, targeting the markets best suited and the proper positioning for this target division is essential in the marketing of both goods and services.