Chick Fila Marketing Plan - 3447 Words

Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.975 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the â€Å"Choice in Chains† Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, â€Å"maintaining a quality product and consistently looking for ways to improve its current menu.† However, working on menu items that are more health friendly would increase sales significantly, now that Americans are becoming more health cautious. By combing great taste with healthy food, Chick fil-A is sure to increase its†¦show more content†¦In the area of employee welfare Chick fil-A started a Leadership Scholarship Program which offers employees a $1000 scholarship to the school of their choice. Thereby encourage employees to continue their educ ation. It is noted that since the program’s inception in 1973, more than twenty million dollars in scholarships have been awarded (Press release, 2005). In the area of social responsibility this company goes above and beyond the normal protocol of community outreach. The WinShape Centre Foundation is its biggest contribution to social responsibility. This program has a summer camp for children, joint scholarships at Berry College, 12 foster homes and a new marriage-enhancement retreat started in 2003. All of these qualities have made Chick fil-A successful in several different ways, by not focusing on profits, the company has managed to bring in increased sales for 38 consecutive years. (Press release, 2005). Financial Goals Increased sale for 38 years straight says it all. In 2005, it is documented that sales reached $1.975 billion which was an increase of 13.10 percent from the previous year. When a company set its financial goals, it takes several different things into consideration. It can be hard to project future sales, on average at best a firm would like to see an increase of 3-7 percent, 13.10 is aShow MoreRelatedtruett cathy8608 Words   |  35 PagesAmerican National Business Hall of Fame, ANBHF S. Truett Cathy S. Truett Cathy Chick-Fil-A Home Laureates THE CHICK-FIL-A-STORY Fellows Journal Research Program Education Program Selection Program Museum About Contact Slide Shows Board Members Business Ethics and Social Responsibility by Dr. Richard E. Hattwick Professor of Economics (Retired) Western Illinois University Truett Cathys career story belongs in a collection of biographies labeled Christian Business Leaders

Disaster Prevention And Reduction Strategy - 2761 Words

General: Natural disasters are inevitable and it is not possible to get full control over them. The history of human civilization reveals that man has been combating with natural disasters from its origin but natural disasters like floods, cyclones, earthquakes, volcanic eruptions have various times not only disturbed the normal life pattern but also caused huge losses to life and property, and interrupted the process of development. Disaster Risk Management: With the technological advancement man tried to combat with these natural disasters through various ways like developing early warning systems for disasters, adopting new prevention measures, proper relief and rescue measures. But unfortunately it is not true for all natural†¦show more content†¦Recognition of the hazard is one of the most important components of Disaster Management. For any Hazard analysis, zonation of the area is very important. For seismic hazard analysis there are two methods of zonation-Macrozona tion and Microzonation. Macrozonation is used for seismic zonation at regional level on small scale considering broad parameters, while microzonation is mainly used for urban area considering local parameters and site conditions for seismic hazard analysis, at large scale. Local soil conditions has significant role on amplification of seismic waves, it being experienced in the past earthquakes. Seismic response analysis is useful to predict the design ground motion site for microzonation. Delineation of seismic hazard zones requires establishing a framework at the national or regional level with the following aspects clearly defined. †¢ Position of seismic microzonation in the construction practice and urban planning. †¢ Methodologies for data collection, evaluation and zonation. †¢ Seismic regulation that includes codes, laws and documentation, such as guidelines, recommendations, and manuals. The main assessment and management of earthquake risk concepts are from the Guidelines for Evaluating and Mitigating Seismic Hazards in California (DOC, 2000) and the Turkish Manual for Seismic Microzonation for Municipalities (DRM, 2004b). Although a major purpose of seismic

Emily Dickinson’s Poem Review Free Essays

I applaud Emily Dickinson’s choice of art over â€Å"real† life although I don’t think the two are mutually exclusive. While I cannot presume to know whether she had doubts about this herself or whether she had other problems that prevented her from living â€Å"real† life, I can clearly see that her life inside her mind was very rich. By choosing art, Emily Dickinson has left us with a wealth of succinct poems with very important themes. We will write a custom essay sample on Emily Dickinson’s Poem Review or any similar topic only for you Order Now Particularly stunning is â€Å"Much Madness is Divinest Sense. † In that poem, she perfectly recaps the idea of majority rule. If one agrees with the majority, one is sane. If not, one is dangerous and wrong. This is such a short and simple poem that covers so many times in our lives and current events. There are so many examples of the majority doing the wrong thing, like slavery. Another important theme is contained in â€Å"If You Were Coming in the Fall. † This poem discusses the difficulty or utter torture of waiting for some uncertain future. One can wait much more easily if there is some kind of certainty or date at the end. â€Å"But now, all ignorant of the length Of time’s uncertain wing, It goads me, like the goblin bee, That will not state its sting. â€Å" (Dickinson) The longer one waits, the more painful it becomes. It stings as Dickinson says. However, Dickinson says that waiting without that certainty is nothing but torture. This theme is universal. And yet, another important theme is contained in â€Å"Hope is the Thing with Feathers. † Dickinson gives herself and everyone else the claim that hope is always present in life. Hope is always with us; it â€Å"perches† in our souls. It never asks anything of the reader just remains in our hearts to keep us warm. â€Å"Yet, never, in extremity, It asked a crumb of me† (Dickinson). Again this is a very profound lesson contained in a brief poem. Who knows what the effect would have been if Dickinson had chosen to have a husband and family or an active social life? The point is that the choice was hers, and she made it. Personally, I relish her choice as I think she gives us so many words to live by. For those who don’t like poetry all that much, she is simple and straightforward and yet, very profound. How to cite Emily Dickinson’s Poem Review, Papers